THE PLAYBOOK: PROVE THAT HOROSCOPES ARE REAL.
1. Marketing
- Women are our target audience. College age women.
- Men will follow women from one app to another. Men are our customers.
- Publish research that horoscopes are indicative of personality.
- Advertise findings on social media and billboards. "Your Horoscope is Real." and, "Find Your Stars." Small logo.
- Grassroots events. Hire EDM DJ's that otherwise do not appear at college campuses. VIP section for "STAR" families.
- Social media podcast on dating and relationships with published relationship psychologist.
2. Profiles
- Approximately 100 word requirement not placed on public profile. Develop AI personality analysis for matching.
- Impromptu face picture not placed on profile. AI analysis matching for weight and facial structure.
- Matching weighted approximately 20% towards a user's ideal and favorite horoscope. Focus only for marketing.
- Spend up to $25m in development trying to ascertain a users favorite horoscope without asking the question.
3. Visual Effects
- Based on horoscope. Approximately 1.5 seconds in length. 144 animations. Contract with Studio Ghibli
or Demon Slayer's studios. Sex appeal, love appeal. Sketches of elementals with facial features and
elemental humanoids with vague body contouring as well as a little fire spirit being rained on.
4. Matching (Beta Testing)
- Offer and incentivize up to thousands of multiple choice questions for analysis within the app.
- See the rank/color/metal as a star on the profiles that you're "swiping on".
- Star is clickable to see personality profile as it relates to astrological sign.
5. User Retention
- User retention strategy based on offering matches with ideal or favorite horoscope.
- Warn and reprimand users for crude sexual content in first (x number of) messages.
- Develop AI profiles. Help disenfranchised young men to reconnect with "Angels".
- Focus on development of AI therapeutic conversation.
6. Hiring
- One elite and two high level AI software developers. COO and Engineering Directors.
- Wrench monkeys for data set grouping and analysis. Graphic designer.
- Take a picket sign to MIT, "Looking for AI Genius." Make life size print. Hang in office.
- Relationship psychologist for research, group testing and Q/A development.
- Event coordinator for grassroots advertisement and beta testing. Secretarial function.
- Blogger and social media expert. Contract with Hormozi's for social media consulting.
BUDGET, PRE BETA-TESTING
1. Service fees and contracting. TBD.
2. Office space, 4500-6000 sqft. TBD.
1. Elite level AI software developer and COO. $500,000 annual, competitive.
2. High level AI software developers. $220,000-$280,000 annual, competitive.
3. Graphic designer. $200,000 annual, competitive.
3. Undergraduate genius from top university. $180,000 annual.
4. Doctoral level psychologist. $100,000 annual.
5. Event coordinator, secretarial function. $80,000 annual, competitive.
6. Blogger and social media expert. $60,000 annual, competitive.
[Worst case cost cutting:
Head App Developer: $175,000
Assistant App Developer: $125,000
Graphic Designer: $115,000
Psychologist: $90,000
Event Coordinator: $80,000
Social Media: $60,000
36mo
$6m?
Goal: Sell to MTCH Group. If I have to sell more than majority share of the company to gain market share, MTCH group will oust me, drive the price down and threaten to close the business completely. Selling to MTCH group is the best projection based on this initial valuation.]
I will be offering 1/16%, 1/8%, and 1/4% incentives and contractual (36) month option to purchase up to a 3% share at ($75m) valuation.
TIMELINE:
0-6mo: App development. Visual effects creation. Advertising.
6-18mo: Research publication. Grassroots university virality. Beta-testing.
18-60mo: 2nd round investing. Major advertising. Negative profits likely in order to gain market share. $7.99 per month, tentative.
WE NEED 5-8 YEARS PRIOR TO SECOND ROUND INVESTMENTS.
COMPETITION (FREE TO USE WITH PREMIUM)
MTCH GROUP (7.34b)
- Monopolization over past decade.
- Recent price hikes across the board.
- Manipulative and frustrating "nickel and diming".
Tinder (Unknown, 60m users)
- Original dating app.
- Fake profiles/catfishing.
- Very little description on profiles.
- Overwhelming number of matches.
- Low number of interactions per match.
- $9.99-$54.99 per month.
Hinge ($3b, 30m users)
- Voice and picture prompts.
- Fewer matches, more selectivity.
- $29.99-$49.99 per month.
Bumble ($.7b, 60m users)
- Women forced to message first.
- Smaller customer group.
- $39.99
OkCupid (Unknown, 2.5m users)
- Too many required prompts.
- $14.99-$44.99 per month.
The League (Unknown, Unknown)
- Marketed to be selective.
- Waitlist upon joining.
- $299-$2,499 per month.
INDEPENDENT
Grindr (1.91b, 15m users)
- LGBTQ+ community is primary user group.
- $14.99-$499 per month.
CHINA
Tantan (1.08b, 300m - 360m users)
- $8.99-$13.99 per month.
Momo (.75b - 1.07b, 50m - 60m users)
- $6.99 per month.
Booklist: Artificial Intelligence: A Modern Approach (4th Edition) by Stuart Russell and Peter Norvig, AI 2041 by Kai-Fu Lee and Chen Qiufan.
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Send all members of investment group personal letter with caracal photos and biography manuscript. . .
15-20 slides, 30min presentation. 5min bio. 10min Q/A. 15min meet and greet.
- Walk through memory lane. Typewriters, electrical typewriters, desktop computers, laptop computers, handheld computers.
- The smartphone industry is 26% (2025) larger than the entire computer industry and it has created a significantly greater number of individual unicorn startups. (BDA, pg. 6)
